Tight lines, anglers! Meet Berkley Gulp! Alive! — the soft bait that seriously out-fishes live bait on some days. These 1-inch (3cm) fish fry imitations are packed with powerful scent and flavor that disperse in the water, driving fish crazy. The chartreuse color is killer in stained or murky water, and the lifelike tail design gives off a super enticing action that bass, panfish, trout, and more just can’t resist. Unlike live bait, these won’t die on you — just toss 'em back in the jar after use to recharge with scent. Perfect for when you want the effectiveness of live bait without the mess or hassle. Whether you’re jigging, drop-shotting, or using them under a float, these little guys expand your strike zone and help you hook up more often. A must-have in any tackle box!
